I think the reason they're doing reasonably well is because they've struck a good balance on knowing who Mall-Generation people were, why they went, and how those tastes have changed. It’s also much harder to get to vs Short Pump, especially for the demographic it’s designed for who primarily live north of the river. Stony Point is kind of an exception and a unique case - I would hypothesize that even though it’s newer, RVA metro area isn’t big enough for two similar draws that compete for similar tenants. Think the old Ballston Mall becoming the Ballston Quarter. Other malls in NOVA that are more traditional are closing or have already closed or are being converted to mixed use. Compare it to Tysons in NOVA - there’s enough there to be a regional and metro-wide draw. The giveaway is in the name - town center. Short Pump isnt that - it’s the evolution of what the traditional mall used to be. I know people from VA Beach that come up for annual back to school shopping.Ī “certain” type of mall is dying. That certainly hurts as the owners now have lots of vacant space not making any money, but the mall has other draws, bringing up the fourth point: It has lots of mixed use (especially restaurants and hotels) so you can spend extended time there, or come if your primary reason isn’t shopping.Īll of those make it a metro area-wide draw as well as a regional draw. One of its department store tenants even closed (Nordstrom).
Third, It’s not as heavily department store focused as a traditional mall is, which are falling out of favor with consumers.
Apple short pump mall driver#
This is more a symptom rather than a driver of success though. Second, It’s in great condition, and has good tenants relative to other malls in the area. First, It’s well located for the (growing) demographic that tends to frequent and spend money in such places. Short Pump is not an apples to apples comparison for the malls that are dying. Tourist Useful Links Good and/or useful threads News Beer! Magazines and blogs Stuff to do Handy things Volunteer Traffic and crime Animals The summarized list is below and more information, including exceptions, can be found on the r/RVA Wiki. r/rva on Spotify The RVA Wiki: User Generated, User Approved Rules Roll for initiative and slay some dragons! About to start a new post? Please search the subreddit before asking as it may have already been posted (sometimes repeatedly) in recent history and answers are already waiting for you.
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